Bringing kidsbook to parent's Pockets
To encourage parents to read more to their children, we provided books where most people spend their FREE time: The Facebook mobile app. We use targeted ads to bring these books on the right time: right before bedtime.
Converting an ordinary format in a new platform
The project became a permanent initiative with more than 10 launched books. To gather all those books, we needed a steadY platform. And that's how the project received it own site, where parents could browse like Netflix, but instead of shows, they could read books to their children.
Awards & recognition
- Cannes Lion 2x bronze Cyber & Mobile category
- El Ojo Mobile category - social media (GOLD)
- Facebook Awards GLOBAL (gold)
- Smarties (MOBILE MARKETING ASSOCIATIOn) 2x gold, 1x silver and Grand Prix
- PRÊMIO JABUTI (most important LiTERATURE PRIZE IN BRAZIL) - 1st Place (DIGITAL KIDSBOOK CATEGORY)
- Selected by the Big Won Directory as one of the most innovated mobile campaigns in the world in 2016
brahma / ab INBEV
Create a new product to connect with the consumers on the most important football event: FIFa's World Cup
BRING TOGETHER the biggest brazilianS passion with beer. Brahma created a new limited-edition beer brewed for the 2014 FIFA World Cup in Brazil.
Brahma Seleção Especial’s big selling point is that it is brewed with “barley planted, grown and harvested on Granja Comary, TRAINING CENTER OF brazilian national soccer team,” which should score major points with brazilian soccer fans.
an unique branded content adaptable for any platform
itaú Bank needed to draw some attention to its family of apps, and how they are as easy to use as Uber, Grubster or Whatsapp. To demonstrate that, we brought two cheerful ladies amused with technology – but not that familiar with it yet – to arrange a tea party using only mobile apps.
We created a 360º project to introduce the digital world for two sweet grandmas and show everyone else how easy it is to use Itaú's app.
The digital lessons continued on Youtube: we invited Brazilian famous vloggers to teach our grandmas how they could become digital experts.
Then we used retargeting strategy to deliver even shorter videos totally focused on our campaign goal: app download.
On grandfather's day, we brought our Grandvloggers to Twitter to share advices with people that joined the conversation with #GrandmaAdvices
Awards & recognition
- SILVER @ EFFIE AWARDS BRASIL (portuguese case study)
– SILVER @ MaxiMIDIA BRAZIL – FINANCIAL SERVICES
SNEEZE AND ATCHOO
Connecting product and audience with nostalgia sauce
Every year vick haS the same challenge: when the winter comes, it brings flu, so we need to remember the best solution to this: vick products. how can we put a plot twist on this story to bring people's attention for a annual repeated script?
In the early 80's, a PAIR OF clownS called sneeze and atchoo, WERE successFUL with our target. but even before 90's begAn, they broke a long partnership.
so we BROUGHT them together again as a rappers, launched a new single, cAUGHT the media attention and after that launchED the official music video putting vick as a hero of the story.
Rock in Rio TRILOGY
connecting culture, music and millenials audience
we set the way itau communicate the rock in rio sponsorship, one of the most important music festivals in Brazil.
the challenge is TO connect a bank with a young audience in a true way. itaú believes culture can change the world.
the insight is to bring the same link to a content series recognizing people who stopped some minutes of their lives to live music with unexpected stunts.
SETTING A NEW POSITIONING THROUGH BRANDED CONTENT
more than 15 videos to show people how initiatives supported by itau can help to change the world. Always bringing real people (non actors) living these culture, education, sports and Urban mobility initiatives inspiring others to do the same.
an unique branded content who helps itaú to connect their new positioning with YOUR clients helping the bank to move numbers of brand favorability after years.
ORAL-B / P&G
a smile to inspire
a great smile can open the doors. oral-b 3d white can help with that. one of most succeeds models of the world bring your smile in this campaign to show, no matter what are your style, a smile can help you to achieve your dreams.
I started as an art director, migrated to social media, did great digital stuff and, finally, delivered integrated campaigns. Now as a creative director, I mix all of these capabilities to do great projects for brands.
- CREATIVE DIRECTOR @ Accenture interactive / 2017 - TODAY
- CREATIVE DIRECTOR @ Africa / 2016-2017
- Associate CREATIVE DIRECTOR @ Africa / 2015 - 2016
- Digital CREATIVE @ AfrICa (OMNICOM) / 2011 - 2015
- SOCIAL MEDIA MANAGER @ WUNDERMAN / 2011
- SOCIAL MEDIA MANAGER @ CUBOCC (INTERPUBLIC) / 2009 - 2010
- started on 2005 working on regional agencies in florianopolis (Propague / bzz / talk interactive)
tks for watching :)